This is surely a big achievement for Porsche, which retained the top position for ninth consecutive year this time. Last year, this brand became a part of the VW Group and since then it has continued its successful run. Porsche led the race, beating such names as Audi, Land Rover, BMW, Lexus (it tied up with Mercedes-Benz), Infiniti, Jaguar, Cadillac, and Lincoln.
This survey into the buyer preference is a yearly phenomenon and this year there was a major overhauling of different criteria for choosing the winners. The study involving automated layout, execution, and performance this year was specifically for measuring the owner’s interests in relation to light trucks and new cars. It considered better satisfaction on the track, along with the use of the latest technological features and innovations for wooing customers.
Evaluation of new vehicles occurred at 10 strategic locations with consumers using 77 different attributes for making the selections. Buyers with minimum 90 days vehicle ownership participated in this survey. A one thousand point scale score finally decided the winner at the end of the study. Among different nameplates Range Rover led the race with a staggering 898 score points. This vehicle recently underwent an overhauling in 2013, and participated with its all new look.
High performance of the Range Rover was unique because it is the first non-luxury car to get the top slots in this yearly survey. The lowest performing vehicle was an unidentified one which got 714 score points. Some cars have improved their score this year, while others went down compared to the previous year rankings. Ram, Audi, Buick, Land Rover, and Honda went up by 2 slots and Nissan, Cadillac, Lexus, and Lincoln enhance their positions from the previous year, with single count.
However, the worst performance this time was from Chrysler, which fell by eight points. Other vehicles that ranked low include Acura, Mazda, GMC, Mini, Dodge, Jaguar, and Ford. The bottom slots this year were for Toyota, Jeep, Mitsubishi, Subaru, and Smart.